CASE STUDY: West Orange Chamber of Commerce
SQUEEZING NEW JUICE
FROM A LEGACY BRAND
The West Orange Chamber of Commerce, the collective voice for businesses of all sizes in Central Florida, underwent a rebranding effort, including a new logo, anniversary seal, website, and marketing campaign, to celebrate their monumental milestone: 50 years.
SERVICES
Brand Strategy
Brand Identity
Website
Collateral
Packaging
GROWING THE BRAND
We conducted a Brand Strategy Workshop to determine the Chamber’s current position and future goals and created an extensive brand strategy resulting in a new identity. We represented the Chamber’s collective voice through a talk bubble, preserving the citrus and circular theme from their previous logo. The wedges point inward, symbolizing a sense of community.
Legacy Logo
With an approved logo we then moved forward with a mark to commemorate the West Orange Chamber’s 50th year.
A comprehensive print, digital, and social media marketing campaign was designed and developed to commemorate the 50th anniversary of the Chamber, emphasizing the benefits of joining, and prominently displaying the newly established brand identity.
With the development of a new brand identity came a transformation of wochamber.com through a comprehensive redesign. This redesign encompasses a condensed and more user-friendly navigation, an all-new events and calendar section which facilitates ease of update by Chamber staff, and content that persuades potential members to join.
The juice was worth the squeeze. The Chamber has increased web traffic by 79% and converted 188 new member leads through this effort. Are you ready to get out of the grove and in front of new opportunities? Give us a call.