Fresh Express

Fresh Express, a Chiquita Brand, is one of the nation’s most recognized packaged salad brands. From salad greens to full on salad kits, there’s no doubt that Fresh Express is freshness obsessed. Alarie Design has had the pleasure of working with Fresh Express over the last 15 years and we just had to highlight one of our favorite endeavors with them below.

Objective

Fresh Express wanted to showcase and capture just how much goes into making sure every bag of salad is as fresh and tasty as possible, from once it leaves to field until the contents hit your plate. From selecting the right seeds, harvesting at peak hours, and utilizing high tech bags – our strategy was to show just how freshness obsessed Fresh Express is.

Services Provided

  • Drone Video Services
  • Photography and Video Production
  • Marketing Plan Development

In our studio, we crafted messaging, illustrated storyboards, selected music, wrote scripts, and recorded voiceovers. Our team then flew to Salinas, California where they filmed tirelessly daily and through the evenings to capture the some great footage of what the Fresh Express brand has to offer which included beautiful fields of tasty greens, hard-working farm personnel, and all of those people who make it easy for us to walk to the produce section of the supermarket and grab the freshest salad kit right from the cooler section.

All of the best moments we captured were edited together into 3 spots which made their debut through a YouTube advertising campaign. See one of the spots below, and click here and here to view the others.

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