Crossfit Iron Shamrock is a 7,000 sqft CrossFit box located in Winter Garden, FL. Their focus is to provide a supportive environment to help members reach their fitness goals and have fun doing it.
We partnered with Crossfit Iron Shamrock to take their underserved brand and elevate it to the same level of energy, passion, and personality that they bring to every workout. Their brand refresh included a logo update, mobile responsive website redesign with a content management system backend, a video production, and more.
During the logo refresh, we chose to continue with Crossfit Iron Shamrock key identifier, the shamrock. We made everything simple and clean but powerful with a strong typeface and a color change to better suite the new brand style. We also played with the “Crossfit Iron Shamrock” name and styled the shamrock with an iron look.
Our team moved Crossfit Iron Shamrock over to a WordPress CMS platform and integrated their Gym Management software to the backend of their site. We added a contact form with a Call to Action to easily obtain and respond to leads. In addition, we made their site easy for members to check the schedule, rate coaches, read what’s new, and help potential new members to signup with a Free Trial.
The Iron Shamrock Team is a lively bunch so we displayed them proudly on the website where future members can see the fun and friendly faces of the coaching staff they will soon be meeting. In addition, we took some candid shots of people working out to use throughout the site for more authenticity.
We created a short 2-minute video summing up why Crossfit Iron Shamrock is such a special place. The content of this video showcases testimonials and what to expect at the gym to potential new members while also bringing about a lower bounce rate to the Crossfit Iron Shamrock site.
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