The West Orange Chamber of Commerce, the collective voice for businesses of all sizes in Central Florida, underwent a rebranding effort, including a new logo, anniversary seal, website, and marketing campaign, with the help of Alarie Design to celebrate its 50th anniversary. Here’s how we delivered:
Brand Strategy Workshop
Digital Advertising Campaign
We conducted a Brand Strategy Workshop to determine the Chamber’s current position and future goals and created an extensive brand strategy resulting in a new identity. We represented the Chamber’s collective voice through a talk bubble, preserving the citrus and circular theme from their previous logo. The wedges point inward, symbolizing a sense of community.
50th Anniversary Logo
Next, wochamber.com underwent a comprehensive redesign. This redesign encompasses a condensed and more user-friendly navigation, an all-new events and calendar section which facilitates ease of update by Chamber staff, and content that persuades potential members to join.
Finally, a comprehensive print, digital, and social media marketing campaign was designed and developed to commemorate the 50th anniversary of the Chamber, emphasizing the benefits of joining, and prominently displaying the newly established brand identity.