Enhancing a Brand With a Logo Refreshment

Posted by Joshua Bowens

While we enjoy the challenge of creating a brand-spanking new identity, we are often faced with a project where a logo may already have equity. Many go by the rule, if it’s not broke, don’t fix it. But for some identities there may be an opportunity for improvement when taking trends, demographics and style into consideration.

  A logo refresh doesn’t mean leaving the goodwill, appeal, and nostalgia of the original behind–in fact it’s actually the opposite. A successful refreshed logo helps elevate the brand to a higher level yet keeps a connection to its previous version.

Below are just a few of the logos we had the pleasure in taking to the next level.

  Do you need help refreshing your brand’s identity? Get in touch, we’d be happy to help!