Doing Business with Direct Sales

Posted by Joey Alarie

Last week, for the first time in my career, I went canvassing in order to promote the Winter Garden Experience Directory that Alarie Design publishes along with the city of Winter Garden. The Winter Garden Experience is an annual publication we create that showcases local businesses and stories of interest that make Winter Garden such a wonderful and unique place to visit, live, work, and play. Check out our website and Facebook page if you want to see more.

Gymnastics USA (upper left), Crooked Can (bottom left), Solar Bears (right)

I have never done door to door promotion but as a team we thought the directory is something you need to bring to people to really showcase its value. I have had some experience in the past on the other side of the door with direct salesmen and thought to myself that has got to be one of the most difficult things someone could do. Now it was my turn to be on the other side of the door. I was nervous as all hell and thinking to myself as I was walking up to the entrance of the first company, that this isn’t going to be pretty. But, what I soon realized was that I loved going door to door! Compared to the phone, where it is so easy to dismiss anyone and everyone within a matter of seconds, walking into an office fully present, people were actually very friendly (this was my experience, not saying this happens to everyone who goes door to door). The best part is that you are able to show your whole personality and demeanor compared to just having to depend on your phone capabilities- and you can have more fun and laughs with the people you’re visiting. I wanted to make it a positive experience for the people I stopped in on, instead of just making it about me and what I had. With that being said, I wasn’t going in there to “sell,” my approach was to simply provide information, let the product speak for itself, ask when would be appropriate to follow up, and try to make someone’s day at each location. This approach worked wonderfully and I would say 90% of the people I visited were very warm and welcoming and interested in the Winter Garden Experience. Canvassing was a great way to get out of the office and appreciate our “Florida winters,” as well as, not sit on my butt, calling and emailing prospects. You do have to persevere through a lot of rejection to get a little success, but it feels so good when you get it. Just keep pushing. All in all, I am happy with how my first “canvassing” experience went and I am definitely going to add door to door to my weekly schedule. If you haven’t done so I would recommend trying it, before it gets too hot.