CASE STUDY: Bill Pentz Well & Pump Services



Bill Pentz Well & Pump Repair is a small, family-owned company with three generations of experience in providing well and pump services to the Central Florida community. However, their brand and website were outdated and failed to engage their target audience. Recognizing the need for a transformation, they turned us for guidance.


Brand Identity

Brand Exploration



Understanding the challenges faced by Bill Pentz, we put hard hats on and began to dig. Our goal was to breathe new life into this multi-generational company by creating a new brand identity. Through a variety of explorations, we hit water on a bold and timeless monogram that represents the strength and longevity of the company.

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New Logo


Previous Logo

With an established brand identity, we moved forward with mocking up the logo on various formats to give the Bill Pentz team a preview of how it will work in the wild.


With a solid foundation for the brand identity in place, it was time to delve into the website. The original Bill Pentz website had fallen into a fossilized state, and our goal was to unearth it and bring it a new look and user experience. We designed and developed a new website with the aim of captivating visitors. It features a visual representation of a well being dug through the various layers of earth. With its enhanced appearance, the website showcases the wide range of services offered by Bill Pentz. It provides valuable information to potential customers and simplifies the process of requesting quotes and scheduling appointments. By optimizing the user experience and incorporating persuasive call-to-actions, we ensured that website visitors converted into leads.




Previous Website


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BillPentz WebCapture

New Website

The rebranding and website overhaul set the stage for Bill Pentz Well & Pump Services to shine. The launch surpassed all expectations, generating a significant increase in website traffic, inquiries, and requests for estimates. They experienced a remarkable uptick in click-through rates, leading to improved lead conversion rates and increased revenue.

“From rebranding our business to a complete overhaul of the website, they have brought this 3rd generation-owned business into the 21st century. Thank you a million times over!


      Sheeva N.
Bill Pentz Well & Pump Services

We are proud to have played a part in the success of the Bill Pentz project, helping them establish a strong online presence and connect with their target audience. Are you ready to pump up your brand? Give us a call.