CASE STUDY: Aagaard-Juergensen Construction
FROM BLUEPRINT TO
BRAND SUCCESS
Discover how we revitalized the brand of AJ Construction, a 50-year construction company, with a new tagline, logo, and brand collateral materials.
SERVICES
Brand Strategy
Brand Identity
Collateral
MISSION
AJ Construction needed a fresh look and feel for their brand that would set them apart from their competitors and position them for continued success in a highly competitive industry. They wanted a brand that would communicate their expertise, quality, and commitment to their clients.
Legacy Logo
Alarie Design delivered a fully rebranded AJ Construction that captured the essence of their business in a modern and distinctive way. We conducted a comprehensive strategy workshop that yielded a new tagline, “Build to Serve,” and multiple logo concepts, landing on the mark that exists today.
With the approval of the new brand identity, we then created collateral materials such as stationery, email signatures, social media graphics, and even onsite construction signs.
to
serve.
AJ Construction’s new brand identity helps support their history and success as one of Orlando’s premier construction companies. Are you ready to build your brand up to the next level?