05.07.20

5 Reasons to Use Video in your Marketing Efforts

by alariedesign

We love video at Alarie Design. Not only is it a great way to showcase your brand, business personality, and offers – but it’s a kick-butt way to gain results. Below are just some reasons why you should begin adding videos across your marketing channels. 

1. Video Helps SEO and Search Results

Google prioritizes websites that include video content. You are 53 times more likely to rank on the first page of Google search results when you embed video on your site. Utilizing video on your website can also help lower bounce rates, keeping potential customers active twice as long – as compared to a page without video content. With customers on your site longer, video allows them to learn more about your products and services, increasing your overall engagement opportunities.

2. Give Your Emails a Boost

According to research, having the word “video” in your email subject line alone can boost open rates by 19% and clickthrough rates by 65%. Since nearly 50% of all video is watched on a mobile device, taking advantage of email as a catalyst for your video can be a great opportunity to engage customers on the go. One effective strategy is to include a video play thumbnail that a user can click on which then takes them to a landing page to view the video. Here you’ll be able to capture leads with a signup form. 

3. Increase Website Conversions

It has been researched that video on landing pages increase conversions by 80%. Convey your message with a clear story, and captivate your customers in the first few seconds to help alleviate scrolling, and to help reduce bounce rates. Support your conversions by adding CTA’s to your video, closed captions, and by keeping your video brief and to the point. 

4. Sharing is Caring

Consider social shares like a wave at a sports game. The more fans actively engage in your brand, the further the wave (or your reach) will go. Pro-tip – people typically share based on emotions and not facts. By creating video content that captures your brand’s personality with humor, inspiration, or is just plain fun, you have the chance to reach many new customers – striking that emotional chord and carrying the wave further out.

5. Video is Just Plain Awesome

Video can be a powerful, incredibly effective, and valuable marketing tool. All data aside, it’s a great way to showcase your brand, offers, and services to a wide audience across many different platforms. The fact that you have an opportunity to gain new customers and make new sales by visually telling your story in a compelling way is incredible.

Ready to introduce video into your marketing?

Contact us today and let’s start scripting, shooting, and getting those results.

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