Case Study: DRIRITE Emergency Services
DRIRITE is a team of water removal experts, specially trained and IICRC certified for water extraction services. They work around the clock, 7 days a week, providing structural drying, moisture detection, duct cleaning and mold remediation services.
We were approached by DRIRITE to re-imagine the brand. Their goal was to keep their current color scheme consisting of red and blue as their trucks are highly recognized around Central Florida and the surrounding areas.
Our first challenge was the DRIRITE logo. We changed the type and trimmed down on the highlights to make it cleaner and more readable. We also thought telling the DRIRITE story with a simple, yet effective icon would be appropriate.
The next step was to update those iconic DRIRITE trucks. We kept it simple, adding the logo to the sides and back. The new icon was added to the hood, letting the driver ahead know Central Florida’s premier water extraction company is behind them.
DRIRITE wanted to have a nice leave behind to give to new and potential customers. For content, we had to consider company information, as well as forms and flyers. We created a 12 page 9” x 12” brochure pocket folder. This folder showcased DRIRITE’s services and had the convenience of a pocket to safely keep any additional forms or promotions.