Case Study: 4 Corner Resources

Posted on August 20th, 2015 by Alarie Design

4 Corner Resources is a professional recruiting firm with locations across Florida. In addition to their staffing services in the technology field, they help match top finance, marketing, legal, healthcare and administrative professionals with respected and qualified employees.

  For 4 Corner Resources, we designed and developed a brand new website and refreshed their brand identity for business cards and all of their social media platforms. Our goal in the refresh was to show the company culture with the young, professional energy that surrounds the company.

Logo & Business Cards

  We explored some alternate logo designs but because 4 Corner Resources loved their existing logo, we kept the simplicity and refined the color palette and design with some modern type treatments that allow the branding to fit perfectly with the new website.

  The revised logo can be changed seamlessly to reflect the various staffing services the company provides, which each have their own color scheme. Business cards were redesigned with the refreshed logo and a cleaner look and were be expanded for the various services.

Website

  For the updated 4 Corner Resources site, we knew we wanted to make a huge impact with the homepage and full screen video was the perfect way to accomplish that. With offices in Orlando, Tampa, and Ft. Lauderdale, we shot footage that showed off the urban feeling of each city, while still showing off the tropical and coastal areas surrounding each location. We mixed that with footage from the 4 Corner Resources offices and events to really reveal the company culture in the video.

  The website offers areas for the company’s two main visitors–employers and potential employees–while displaying the necessary information in a clean and easily navigable way. The site itself is completely responsive and is built on WordPress as a CMS to allow the client to expand the site easily as their needs grow.

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